Irish Technology Leadership Group Wins PR Award

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L-R: Eilish Joyce, Cian Hughes, Brendan Murphy

The Irish Technology Leadership Group has been recognised by the Public Relations Consultants Association of Ireland in their Awards for Excellence in Public Relations 2011 for generating positive international publicity for Ireland during the depths of the negative media coverage surrounding the EU/IMF bailout last November.

The Silicon Valley based grouping of Irish and Irish American technology leaders, which aims to connect young Irish technology companies with influential Silicon Valley figures, and to advance the cause of the Irish technology industry, won the award for their campaign in November 2010 which resulted in a positive Irish story gaining national and international coverage even as details of Ireland’s bank bailout emerged.

The award, shared with PR firm Financial Dynamics (FD), was in the category of Best Corporate Communication Campaign to Protect, Promote & Enhance the Reputation or Profile of a Corporate Entity, for the ITLG’s publicity campaign surrounding their “Silicon Valley Comes to Ireland” event.

Cian Hughes Head of Operations of the Irish Technology Leadership Group, says that the organisation was, “very pleased to have won the award”.

“We’re absolutely delighted because we were up against tough opposition from Bord Gais, Cisco, Ecclesiastical Insurance, and Keane PR.”

“We had a very strong group of people who came over from the states. Some very well-known names, and some great technology leaders, so that captured the imagination”, explained Mr. Hughes.

Mr Hughes was quick to acknowledge the role of Financial Dynamics in organising the media campaign, and highlighted the work of Brendan Murphy and Eilish Joyce in particular.

“For us, obviously, it creates awareness, but also I think it to some extent rewards some of the hard work that was put in by FD”

As part of the event, a number of notable Silicon Valley figures, including former Intel chairman Mr. Craig Barrett, travelled to Ireland and participated at event in venues such as NUI Galway, Trinity College Dublin, and the University of Limerick.

Despite the negativity in the international press regarding Ireland, and in the Irish press itself widespread media coverage was garnered for the visit of the Silicon Valley delegates, including RTÉ television and radio, TV3, and most notably, an eight minute interview with Mr. Barrett on Bloomberg’s “In Business” programme, a slot which has been valued as worth between €300-400,000.

Speaking of the Bloomberg piece, the station’s first ever broadcast from Limerick, Mr. Hughes said, “that was probably the highlight”, although the sustained media campaign also received coverage in The Irish Times, The Irish Independent, Newstalk radio, and Reuters.

The ITLG now plans to double the size of the event next year, largely due to the profile built up by last year’s campaign.

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