Feedhenry: Building Apps in the Cloud

Feedhenry is service that allows developers to build an app from a single source code base; have it processed in the Cloud and receive an output that is configured for use on the relevant major mobile phone operating system of choice – iPhone, Android, Blackberry, Windows Phone 7 or Nokia Web Runtime.

Applications are built using JavaScript which runs on Feedhenry’s open standards technology platform. Developers can construct their apps online through a browser or they can download a software development kit if they wish to work off their own computers.

Micheál Ó Foghlú is the CTO of Feedhenry and explains further, “It is an entirely hosted environment. The development platform is hosted as well as the server side cloud where the apps are deployed.

“On that website you edit html, javascript and CSS and you press a button and it spits out a binary APK file, for instance, that you can just upload on to your Android phone. Or it spits out a binary file that you can upload to the Apple Apps Store to put on your iPhone via itunes.”

Having a single source code base means that developers and client can work in a single cross-platform development environment and avoid having to write and update their app a multiplicity of times for multiple platforms.

Micheál cites an example of what can happen in the normal development process, “Usually the first thing a client may say is, ‘We want an app.’ Then they say, ‘We can hire these software developers to builds us an app.’ Then they say, ‘Hey guys, we’ll give you 5k, 10k, 20k. Can you build us an iPhone app?’

“The guys build them an app. Then they say, ‘Android have shipped more units in the States than iPhones did in 2010. Maybe we should have an Android app as well.’

“Typically, they go back to the same developers and say, ‘Can you build us an Android app?’ And they say, “No, we’re all Objective C guys. We know how to build iPhone apps. We don’t know how to build Android apps.’

“Then you have to pay another bunch of guys 5k, 10k, 20k to build the Android phone app and so on for Blackberry, Windows 7, Nokia Web Runtime.”

But the story doesn’t end there, “Then you have to update the app. So you have to pay the first guys to update the iPhone app, pay the second guys to update the Android app and so on across the handset operating systems.

“It becomes a nightmare in terms of code bases for what in terms of logical business functionality is a single functionality.”

The server side element which is hosted in the cloud allows easy back end integration into enterprise services. Sophisticated apps can be created using standard web technologies and be integrated into existing business and IT applications without any additional investment.

The three main market segments the Feedhenry team are looking at are enterprise solutions, telecoms operators and independent developers.

Its application delivery platform can deliver the same application interface to both smartphones and social media sites.

The original work on Feedhenry was done by the Telecommunications Software and Systems Group (TSSG) in Waterford, Ireland back in 2008 and now operates as a pay-as-you-go service with six full-time staff.

According to Micheál, “The purpose of TSSG is to try and be excellent at basic research, applied research and commercialization and to have a balance of all three. What Feedhenry represents is one our best attempts at having a real commercialization impact — to have a commercial spin out of the technology.

“It was a strong enough technology at the right time in the market place to make it worth getting investment and spinning out to make a play in the market place.”

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