Zolk C is a company that provides interpretative guides by means of handheld devices for exhibitions, museums and tour sites. It can be used wherever there is a need to enhance a visitor’s experience to a given venue. Zolk C was spun out from the Telecommunications Software and Systems Group (TSSG) in 2008 and through an ongoing innovation partnership the TSSG is driving the Zolk C technology.
John McGovern is a researcher in the area of mobile pervasive services and is Head of Technical Projects at Zolk C.
Pervasive services allow services to be seamlessly available anywhere at anytime and in any format. Pervasive is defined or utilized under a number of themes:
- Context: Which can be defined in three ways:
- Where the user is
- Who the user is with
- What resources are available to the user
- Self-learning: Context definition and context interaction based on the ability to self-learn.
Up until recently if you went to a museum or a tourist site you could be provided with some sort of device that could only give you some audio to help guide you around the location. What a user would expect from an interpretative tour running on a mobile pervasive service would be far richer and far more extensive than just simple audio.
The National Trust for Scotland wanted revamp the visitor experience to one of their major sites of national importance, the place where the Battle of Culloden took place. They wanted to mark out locations on the battlefield that were of special interest. However for reasons of sensitivity and aesthetics they didn’t want to clutter up the site with placards and signs.
Here is a video of the technological solution to this brief that Zolk C were able to provide:
John explains further, “Context is one of the key drivers behind pervasive services. Every action and interaction that the user has on the device and with the device is monitored and logged and is being fed into the engine. So we can use this to profile and model what users are doing and what users aren’t doing.
“In that engine as well we have built a positioning algorithm that allows us to fine grain positioning indoors. We are able to take multiple sensors and augment the location information that we are able to get from that and provide a more accurate pinpoint of where you are.
“What we are then able to do for Zolk C is enable them to layer the content and rich media http://and%20image%20files%20for%20example on top of that positional information. They can then provide a bespoke interface for their client which coupled with our location engine is a really powerful tool.
“From that we can predict things. If a user has gone through a museum and has spent the morning looking at the armoury section and as a consequence missed something else in the exhibit we can raise an alert and say something like, “Did you know there was another armoury section behind door B?” for instance. We are able to tailor the experience to individuals. This is real data in real-time that would be relevant to the tour provider.”
A WiFi framework has been added which gives us the benefit of real-time communications. Previously to upgrade a device it would need to be plugged into a PC and synced. Using WiFi all the devices can be upgraded simultaneously in about twenty minutes if they are all switched on and working.
The ability to communicate leads to the possibility of networks forming and from networks communities can form. John explains, “A big thing that is coming down the road is the ability for tour operators or exhibitors to add communities and by allowing users to think they are part of a community it really increases the traction to the website.
“If you were at Culloden say, and you took pictures of your family you would be able to load them into the Culloden community site and then you can share those pictures with other communities that you may be part of such as friends or co-workers. We have been able to allow them to do that quite easily.
“We can do device to device communications and device to server communications as well. For example, if you were to spot a deer on the lawn on your tour you could broadcast out to other devices, “Come look, there’s a deer on the lawn.”
Mobile pervasive services making use of information derived from context – who the user is, who the user is with and what resources are available to the user – will become a tradable commodity for service providers going forward.
As John points out, “To be able to take the relevant data in terms of context, provided targeted advertising based on that content directly to the users will definitely be worth a lot of money.”