According to StatCounter, an Irish web tracking site whose mission is “to help our members easily understand their visitors, so they can make good decisions to become more successful online,” the BlackBerry OS has passed Apple’s iOS in the US in terms of mobile internet usage. BlackBerry OS had 34.3% of the space while Apple’s iOS had recorded 33%.
One possible reason for this increase in the use of the Blackberry OS could be the recent drop in price of the Blackberry Torch from $199.00 to $99.00. But as Blackberry has only shipped 5.4 million phones in the last quarter compared to 14.1 million iPhones sold in roughly the same period, the amount of handsets available in the market may not be the determining factor.
Blackberry has traditionally been the mobile tool of choice for large enterprises. This is not necessarily because they had a better phone, but simply by being first to market with a mobile email system that was easy to integrate with the already present in-house data exchange systems.
Large scale enterprises are still the place where most of America’s business gets done. It may not be too wild a notion to suggest that the increase in the usage of Blackberry’s OS is because after long years of recession, there is more activity taking place in the world of big business.
More email is being sent, more information is being exchanged, more business is being done. This statistic may be the first real indicator that things are starting to move forward again.
Aodhan Cullen, CEO of StatCounter, points out another significant aspect of this change, “These figures suggest that developers should not be developing solely for the iPhone to the exclusion of BlackBerry and Android.”
StatCounter Global Stats are based on aggregate data collected by StatCounter on a sample exceeding 15 billion page views per month collected from across the StatCounter network of more than three million websites. You can read more about StatCounter in this article, “GlobalStats: The Value Of Analytics”.