Burning Man and Alchemy – The Georgia Burn are all very large-scale examples of doocracy. They are geared around the idea of creating the space for an event to happen that will contain lots of sub-events. Each aspect of a given event is either happening or not happening because someone did something or not.
In a modern industrial economy, human beings are organised around a process – whether it is making TV sets or waging wars. Human beings are in a subservient role to the process, and through educational programming and careful training they have become replaceable and dispensable.
For a doocracy to really work in our modern society, we would have to set about thinking on how to humanise the production line. To do that, we would have to rethink our consumerist lifestyle which funds this production line paradigm that is the foundation of our society.
But change is happening. In a previous article “Corporations Must Embrace The Principles Of The Social Media Revolution To Evolve And Survive“, we wrote about how companies are going to have to adapt their employment policies and work practices if they want to get the best and most talented picks of the generation coming through. For subsequent generations, companies will have to bend even further to cope with even more different expectations of what work means from potential recruits.
Most new small businesses in the leading edge space have little or no conventional structure. Technology Voice is a case in point. There is very little need for John or I to meet up. (However, it is usually a good thing if we can when possible as we get through things quicker without having to go back and fro.) Our ‘newsroom’ is in the cloud. We only have a hot desk because for personal reasons it makes my life easier. But we could probably get by just as well without it. We just do what we do and only occasionally is there a bit of confusion, and that is usually due to the shortcomings of technology. (Computers, they’ll never catch on.)
I would say our experience of publishing Technology Voice is prototypical in the sense that we are aware of how technology can be an enabling force for us and we are happy to share what we have learned should anyone ask. We are planning to set up our Facebook page in such a way (if we can) that our activities are more transparent, for instance. But we are also very aware that Technology Voice gets done because we get on and do it without the need for diktats or directives. John and I have our areas of expertise, we do what we do and we make an effort to stay coordinated – which is another word for organised.
I am glad you are enjoying you business experience. Removing fear and arbitrary authoritarianism from the workplace and replacing it with a sense of trust and collaboration is a liberating experience.