In the niche SNS area, Yokohama Tyre Corporation recently implemented the Pringo white-label SNS solution for their “online presence and green marketing initiative” called Eco Treadsetters.

LA-based marketing agency PCGCampbell built the site using Pringo so that Yokohama consumers across the US could communicate with each other, create and navigate custom profiles, form sub-communities, and submit their environmental projects via the Eco Treadsetters site.

Gary Hall, president of Pringo, claims: “As the only provider of both hosted and non-hosted social media solutions, while also offering a complete Internet consultancy, Pringo is a preferred choice among businesses looking to strengthen online branding.” Pringo also provides a third-party tracking system and traffic monetisation features through their service. Their customer base includes media outlets, corporations and marketing agencies such as 11on11.com, CBS Radio and ePharma.