I’ve just read Chris Horn‘s article entitled “The Long Tail Wags” which was inspired by a recent conference I participated in. His post describes how commercial organisations can benefit from and add value to the global Web 2.0-using community.
There are some interesting observations on risks and opportunities associated with the large quantities of user-generated data (their activities, profiles, click histories, etc.) that are in the possession of various Internet-based and telecommunications-focused companies.
Another part of the article discusses both the usefulness and limitations of tagging, and describes a move towards allowing people to explicitly define and share their own collections of objects and interests.
About the SIOC project, a Semantic Web initiative to connect users and content in online community sites, Chris says: “The SIOC project at DERI in Galway underlines the benefits, and business consequences, of seamless federation of online communities.”
You can read more at chrishornat.blogspot.com/2007/10/long-tail-wags.html.
(I got my invite today to buy a Chumby, but apparently they don’t do shipping outside the US.)
Here’s an extract from the Wikipedia definition if you haven’t already heard about them:
Chumby is a consumer product created by Chumby Industries slated to go on sale in November of 2007. It is designed as an Open System, with schematics, PCB layouts and packaging/outerware designs available. The primary intended use for a Chumby device is to play a set of user-customizable widgets, small Adobe Flash animations that deliver real-time information. The animations also have the ability to control and interact with the low-level hardware, thereby enabling functionality such as smart alarm clocks that bring the hardware out of sleep, and physical user interface features such gesture recognition through squeezing the soft housing.
Some promotional information from the “insider launch” e-mail I received:
You’ll have fun with your chumby!
- Catch the latest news headlines, sports, weather, stock prices.
- Enjoy your Flickr and Facebook photos as a digital picture frame.
- Make and share e-greetings, photo mash-ups, goofy animations.
- Wake up to the multi-tone alarm clock.
- Play your iPod® through built in speakers. Charge it too.
- Track any eBay auction or craigslist items.
- Monitor incoming email on any POP3 account.
Your chumby comes with:
- Access to the free Chumby Network – your favorite info from the Net, always on
- Great selection of widgets and content (news, sports, weather, social networks, RSS, humor, …)
- 3.5″ LCD color touchscreen
- Wi-fi connectivity
- Two external USB 2.0 full-speed ports
- 350 Mhz ARM processor, 64 MB SDRAM, 64MB NAND flash ROM
- Stereo 2W speakers, headphone output
- Accelerometer (motion sensor)
- Leather case available in three colors: black, latte, and pearl
Eric Schmidt, speaking at Google’s Zeitgeist conference recently said: “People don’t appreciate how many page views on the Internet are in social networks. It is very real. It’s a very real phenomenon.”
It’d be interesting to know just what proportion of ALL page views do go to SNSs. I’m still quoting last November’s statistics from Compete, which said that the 10 most popular domains accounted for about 40% of all page views on the Web, and nearly half of those views were from the social networking services MySpace and Facebook. So that’s 20% of page views from just those top 10 domains – you can imagine that the total number of page views going to SNSs must be at least 50%.
Edit: MySpace and Facebook are now 1st and 3rd in total page views according to Compete. Apparently Facebook usage accounts for 1% of all time spent on the Internet.
In a September article from Wired entitled “Beware These Six Lamest Social Networks“, Matthew Honan lists some of his least favourite social networking services (SNSs). These happen to be niche SNSs, and although he sees little reason for their existence, I would strongly disagree. As long as a niche SNS or community site provides regularly updated content to a steady or growing set of users, there is no reason that such sites should not persist or flourish on the Web.
As Honan himself has some pretty niche interests, I am at a loss to understand why he would ‘diss’ these others so. Honan winds up the article by saying: “It’s enough to make you boycott community sites entirely. Of course, there’s probably a social network for that, too.” Maybe he should visit this site. Not everyone loves Facebook and MySpace you know, and in fact, niche SNSs can provide a breath of fresh air when you want to escape from the big overcrowded SNS cities.
As pointed out by Paul Gibler in his article “The Expanding World of Social Networking“, it is the fine-grained and targeted communities such as CafeMom, BOOMj and PEERtrainer that are experiencing recent growth. Niche SNSs have been set up to cater for age demographics (e.g., Multiply for seniors), home countries (SiliconIndia), gender (MothersClick for moms), occupations (The Financial Executives Networking Group) and interests (StreetCred for hip-hop). Gibler says: “If you have a clearly defined and unserved target market, there could be a place for a niche SNS to connect and serve your audience.” And even if your target users are already using a large SNS, then a niche group can be housed therein.
So in conclusion, a lot of niche SNSs already exist, and if the niche site is more relevant and kept updated for its users, it will survive. Mark O’Neill sums it up nicely (in his post referencing a recent presentation I gave): “[…] by organizing networks centrifugally around objects, social networking sites have meaning, even when they do not have 200 milllion users and even when they are centered around minority interests (like Thomas Kinkade paintings!). The point is that they are centered on objects which are in common.”
At the 2007 Web 2.0 Summit today, Radar Networks are officially announcing the invite-only beta version of Twine, a new service that uses the power of Semantic Web to enable an intelligent way of sharing, organising and finding information.
During today’s 4 PM panel (that also features Powerset’s Barney Pell, Metaweb’s Daniel Hillis and Web 2.0 authority Tim O’Reilly), Radar Networks founder and CEO Nova Spivack will give the first public preview of Twine. According to Spivack, Twine will be “one of the first examples of ‘Web 3.0’ in which the Web begins to function more like a database, and software grows more intelligent and helpful”.
The press release is here. As soon as my beta invite comes through, I’ll let you know more.
There has been some blog comment ‘promotional marketing’ going on for a new directory specifically for Web 2.0 sites called “Think Web 2.0” (due to the language used on the site, I believe it may be from France, but the WHOIS shows a private registration).
The site allows users to submit sites to the directory, to vote for sites, to comment and tag sites in the directory (in true Web 2.0 fashion!), and there is also a facility to list RSS feeds associated with these sites. Users can see newly-submitted sites and can browse sites by tag, rating, or by page rank.
I’m not sure how (well) the voting process works as there seems to be a few sites that have received a LOT of votes in comparison to others (namely Zimbra, Blurb and blip.tv). In total, there are 884 sites in the directory, which is split into ten categories.