Online social networking service Bebo and web corporation Yahoo! have announced an exclusive multi-year advertising deal whereby Yahoo! will manage both banner and video ads for Bebo in the UK and Ireland (1, 2).

Bebo is the most popular social networking site in the UK and Ireland, and had 10,655,000 visitors from the UK and 650,000 visitors from Ireland in July 2007 (according to recent ComScore statistics).

It is unknown at this point if Irish company Generator, who currently manage Bebo’s Irish advertising campaigns, will continue to sell ads for Bebo in Ireland.