Social discovery is an online space that has been emerging over the last couple of years. It is a throwback to some of the original ideas that the first social networks were built around. Friendster was about meeting new people through mutual friendships. Likewise, MySpace was a very social way of discovering new music.
In contrast, Facebook, with its multiple levels of privacy settings is very much about keeping in touch with people you already know. Social discovery is, in essence, a network that enables you to meet people.
For the moment, with Facebook’s star still in the ascendency, launching a competing social network is a task set aside for the brave and the foolhardy. A smarter way to address the need people have for meeting new people would be to integrate a social discovery application with the Facebook platform.