Relationships

Mon
29
Oct

Man App: The Marketing of a Relationship Preserver

Death and taxes are frequently cited as being the two great inevitabilities of life, but for a great many men frequent trips to the doghouse are equally hard to dodge. This enforced journey is often accompanied by a deep sense of confusion mixed in with a huge measure of mystification. (So I’ve heard.) By an odd coincidence, a great many of these unpleasant events seem to occur around birthdays, anniversaries, Christmas and sometimes, rather peculiarly, around the middle of February. (I think that's the right month.)

What all those occasions have in common is that they come around every year, so you would think, and certainly half the population seems to agree, that they would be easy to remember and plan for. But for the other half of the population, that doesn't appear to be the case.

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