Bernardo Huberman

Wed
11
Aug

How To Influence On Twitter: Research Results from New Algorithm Give Guidance

Recent work done at HP Labs, the exploratory and research group for Hewlett Packard, shows what most of us suspected as being true all all along; that just because a person has a lot of followers, it doesn’t mean they have a lot of influence.

In September 2009, using an algorithm they devised called the IP (Influence/Passivity) algorithm, a team of researchers from HP Labs continuously queried the Twitter Search API for 300 straight hours for all tweets containing the string of letters 'http'. Finding this string in a tweet would indicate the presence of a URL, and demonstrate that a web page was being shared or retweeted by means of a link.

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